By Billy Jennings on 5/10/22 Referencing If You Market Podcast Episode 161#: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer On this episode of the If You Market Podcast, host Sky Cassidy sat down with The Sales WhispererⓇ Wes Schaeffer and tackled CRM or Customer Relationship Management, a few do’s and don’ts, and how to get the…
By Billy Jennings on 4/26/22 Referencing If You Market Podcast Episode 160#: Marketing as a Non-Marketer, with Michael Osborne —---------------------------------------------------------------------------------------------------------------------------- If you’re a self-proclaimed business newbie and/or out of the loop with the plethora of ever-changing tools and tactics out there, it can feel overwhelming dipping your toes into the water so to speak when it comes to marketing…
By Billy Jennings on 4/12/22 Referencing If You Market Podcast Episode #159: Virtual Event, Who Cares?, with Julius Solaris On this episode of the If You Market podcast, Sky sat down with Julius Solaris, Marketing Vice President of Hopin. Virtual events were the main topic of the speakers' talks, as well as why they might not have the popularity and…
By Billy Jennings on 3/29/22 Referencing If You Market Podcast Episode 158#: Conversation Automation and Commerce, with Paul Ace In this episode of the If You Market podcast Sky Cassidy sat down with Paul Ace of Amplify C-Com and tackled conversation, automating the customer journey, improving the funnel process as a whole, and the benefits of establishing a strong…
By Billy Jennings on 3/15/22 Referencing If You Market Podcast Episode #157: Inside Out Marketing, Forget About Your Customers, with Tim Parkin On this episode of the If You Market podcast host Sky Cassidy talks with Tim Parkin of Parkin Consulting. Inevitably in business, we all encounter setbacks and dead ends. With this, Tim encourages business owners to look…
By Billy Jennings on 3/1/22 Referencing If You Market Podcast Episode #156: Should You be Making Data-Driven Decisions?, with Nick Amabile Arguably the hardest part of owning a business is making the tough decisions necessary to keep things flowing in the right direction. While some choices are as easy as black and white, others require a deep dive into…
By Billy Jennings on 2/15/22 Referencing If You Market Podcast Episode #155: How to Win, on Purpose, with Jose Palomino Have you ever wondered about creating a business, having a name for it, and all but not knowing how to execute it all? On this episode of If You Market Podcast, Sky Cassidy chats with Jose Palomino of Value…
By Billy Jennings on 2/1/2022 Referencing If You Market Podcast Episode #154: ABM for Targeting SMB In this episode of the If You Market podcast, Sky sat down with Lokesh Dave of Enlyft. On the topic of having ABM work on SMBs, both of our speakers have good takes. Just a quick review on the acronyms, ABM stands for “Account-Based…
By Billy Jennings on 1/18/2022 Referencing If You Market Podcast Episode #153: Why Brand Doesn't Matter, with Paul Cowan This week with Sky Cassidy, sits down with Paul Cowan, Chief Marketing Officer of Fresh Books and tackled why brand or branding is not everything and his experiences in the marketing field. As a nerd for ads and the psychology behind…
By Billy Jennings on 1/4/2022 Referencing If You Market Podcast Episode #152: Insert joke here, Humor in Copywriting, with Dan Nelken This week Sky sat down with Dan Nelken of Nelken Creative to chat about the use of humor when it comes to copywriting for one’s brand. Nelken, who is a self-described ‘“Chief Creative Ding Dong” had some interesting takes…
Walled Gardens In AdTech- What Do They Mean For Your Business? By Billy Jennings on 12/21/21 If You Market Podcast Episode #151: Walled Gardens vs Owned Marketing, with Dave Fink In this episode of the If You Market podcast, Sky sat down with the CEO of Postie Company, Dave Fink, and talked about the concept of walled garden marketing versus…
Speaking with Ardath Albee earlier this year on the If You Market podcast (episode 75) got me thinking about the idyllic image of marketing vs the reality of practical marketing. My conclusion is that it can be very counterproductive when marketers play “keeping up with the marketing Jones” instead of focusing on what works for them and their company, focusing…