Mind the Quality, Then the Name: On Business Branding & Marketing
By Billy Jennings on 1/18/2022 Referencing If You Market Podcast Episode #153: Why Brand Doesn't Matter, with Paul Cowan This week with Sky Cassidy, sits down with Paul Cowan, Chief Marketing Officer of Fresh Books and tackled why brand or branding is not everything and his experiences in the marketing field. As a nerd for ads and the psychology behind…