April Fools' Day is just around the corner, and B2B marketers are always looking for new and creative ways to engage with their audience. April Fools' Day can be a fun and playful holiday, but for B2B marketers, it can also be a risky day to engage with customers and clients. While some companies have successfully used April Fools'…
By Billy Jennings on 5/10/22 Referencing If You Market Podcast Episode 161#: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer On this episode of the If You Market Podcast, host Sky Cassidy sat down with The Sales WhispererⓇ Wes Schaeffer and tackled CRM or Customer Relationship Management, a few do’s and don’ts, and how to get the…
By Billy Jennings on 4/26/22 Referencing If You Market Podcast Episode 160#: Marketing as a Non-Marketer, with Michael Osborne —---------------------------------------------------------------------------------------------------------------------------- If you’re a self-proclaimed business newbie and/or out of the loop with the plethora of ever-changing tools and tactics out there, it can feel overwhelming dipping your toes into the water so to speak when it comes to marketing…
Customer-Powered Companies Guaranteed to See Higher Sales, Experts Say If You Market Podcast hosts, Sky Cassidy and cohost Karla Jo Helms, interview marketing specialist, Mark Organ, on how companies can heighten ROI by letting the customer be a part of the strategy. The podcast recommends businesses invite customers to participate in every aspect of the company to foster a community…
As the field of customer advocacy develops, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview customer marketing expert, Meaghan Sullivan, on how companies can utilize their customers as a part of their marketing and sales strategies. The podcast encourages businesses to make their customers feel like they are part of the future of an organization.…