As a business owner or marketer, you know that generating leads is only half the battle. The real challenge lies in converting those leads into paying customers. And that's where lead nurturing comes in. Lead nurturing is the process of building relationships with potential customers through targeted, personalized communication. It involves providing valuable content, addressing customer concerns, and guiding prospects…
By Billy Jennings on 5/10/22 Referencing If You Market Podcast Episode 161#: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer On this episode of the If You Market Podcast, host Sky Cassidy sat down with The Sales WhispererⓇ Wes Schaeffer and tackled CRM or Customer Relationship Management, a few do’s and don’ts, and how to get the…
By Billy Jennings on 4/26/22 Referencing If You Market Podcast Episode 160#: Marketing as a Non-Marketer, with Michael Osborne —---------------------------------------------------------------------------------------------------------------------------- If you’re a self-proclaimed business newbie and/or out of the loop with the plethora of ever-changing tools and tactics out there, it can feel overwhelming dipping your toes into the water so to speak when it comes to marketing…
Our CEO and host of the If You Market podcast, Sky Cassidy, had a great time answering questions on Reddit AMA today. Email Marketing Events Startup marketing Social Stanley Cup (lol) Hi, I’m Sky Cassidy. I’m a B2B marketer, CEO of a B2B data company and host of a podcast called “If you Market"... (the S**t Out of It…
MountainTop Data CEO, Sky Cassidy, was a guest on the Sales Podcast on September 4, 2019. Listen to the Sales Podcast on Itunes or wherever you get podcasts and see more about the episode featuring MountainTop Data CEO, Sky Cassidy here. Listen Here Here's some of what they discuss. "Small data" is his niche He has direct contact…