I promised a lead gen trick and that's exactly what I'll deliver. There was a team of prospectors in 1849 that found a valley of gold. They new it was only a matter of time before others found it and they didn't have the manpower to protect the valley. They needed time to secure their claim and collect as much…
Our CEO, Sky Cassidy, recently guested on the Bootstrapping your Dreams Show with Manuj Aggarwal. They Discuss: The key to selling anything Laws about spam email Key differences between B2B and B2C marketing The difference between marketing and sales Ethics of emailing Working on an idea and being efficient at it Branding yourself Integrating different marketing channels How to…
As the field of customer advocacy develops, If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview customer marketing expert, Meaghan Sullivan, on how companies can utilize their customers as a part of their marketing and sales strategies. The podcast encourages businesses to make their customers feel like they are part of the future of an organization.…
If You Market Podcast hosts, Sky Cassidy, and cohost Karla Jo Helms, interview content delivery expert, Laura Hall on how businesses can cut through the noise with content that has impact. The podcast encourages businesses to give their customers real value with content that aims to consult—not just sell and how to make sure you get the maximum exposure for…
In March 2019 Google implemented an algorithm update that could negatively affect search engine optimization (SEO) rankings for many websites. Not surprisingly, email marketing strategies can turn the deficit into a gain. (Los Angeles, CA) May 6, 2019. The full ramifications of Google’s March 2019 algorithm update are not yet known. A survey of 500 users found that 58 percent of respondents…
Mountain Top Data CEO Sky Cassidy says US companies will prepare to invest in cloud solutions to increase their efficiency and security, but they should know the pitfalls and difficulties before they go, especially regarding email challenges. (Los Angeles, CA) April 1, 2019. Cloud solutions offer businesses reduction in time, money and effort, as well as increased cyber security.1 In…
Artificial Intelligence (AI) has revolutionized marketing by allowing businesses to leverage data to steer the customer’s next move. Yet many marketing directors don’t understand how to use the full potential of AI to maximize profits, says Mountain Top Data. (Los Angeles, CA) March 4, 2019 --- According to a global survey of 600 executives, nine out of 10 companies use…
Today, businesses can thrive or die on their ability to generate online sales. Several marketing tools are available, however, there’s one sales generator that beats them all, says Mountain Top Data. (Los Angeles, CA) February 26, 2019 – In November the latest Cyber Monday (starting on Thanksgiving Day and culminating on the following Monday) became the highest U.S. ecommerce sales…